Experiential Shopping: More Than Just a Store

Industry experts talk the relevance of brick and mortar and brand experiences at New York panel

In today’s technology rich environment retailers are looking for ways to stay relevant, grow, adapt—and stand out. The answer is experiential retail. In order to compete and complement online shopping, retailers are creating three-dimensional experiences that speak to their brand. These brick-and-mortar stores are more curated than ever and enable consumers to connect with the brand on a tactile and emotional level. Join our panel of industry experts as we explore these and other pivotal changes in retail design and real estate, consumer behavior, and the retail landscape at-large.

Jim Scarpone of Shawmut moderates a panel discussion featuring Liza Lax Gordan of Trunk Club, Greg Tannor of Cushman & Wakefield, Jordan Claffey of RFR and Krissy Lipka of Cole Haan. The event takes place Tuesday, March 8 at 8am at Trunk Club, 300 Park Ave. and registration is required. Please register through SMPSNY.org.


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