The retail landscape of the future

Panelists talk technology-driven change at the VOA-sponsored retail discussion

Retail has long been a cornerstone of the New York economy, and it’s a key part of the current wave of mixed-use development in the city. But retail spaces and retail marketing are changing and refocusing as mobile technology and social media change consumer habits.

Social media, “showrooming,” interacting with the customer via mobile phone and tablet as well as the shopping habits of millennials were among the topics on the minds of panelists and attendees at Wednesday’s SMPS NY event, The Retail Landscape of the Future, in midtown Manhattan.

The discussion, sponsored by the Society for Marketing Professional Services, Shawmut Design and Construction and VOA,featured panelists Faith Hope Consolo (Chairman of the Retail Group at Douglas Elliman Real Estate), Greg Tannor (Director of Retail Service Group at Cushman & Wakefield), David Ruddick (Executive Director of Leasing at Westfield Properties) and Les Hiscoe (President & COO at Shawmut Design and Construction). The panel of industry experts explored how trends and technology are changing retail design and marketing in New York and elsewhere and how retailers and marketers can best position themselves for the retail landscape of the future.

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