• New York, NY


  • Retail


  • Interior Design


  • Leonard M. Cerame, Managing Principal
Leonard M. Cerame

BSH Experience & Design Center Showroom

BSH Home Appliances recently entered the New York market through its new Experience & Design Center showroom in the Architects & Designers Building in New York City. The 6,000 SF space features over 120 high-end appliances from Bosch, Thermador and Gaggenau, BSH’s premier product lines. The lifestyle showroom features branded vignettes for each line, displaying the products in a home-like format with full demonstration  kitchens, offering guests an interactive experience. The integrated design utilizes a neutral palette and materials such as stainless steel, white lacquer, stone, glass, wood flooring and an herb Gro-Wall, which create a universal aesthetic that seamlessly blends with the branded components. The design departs from traditional showroom structure, establishing a joint retail-lifestyle environment.

For the first time, BSH successfully brings together all of their brands into one showroom that is very accessible to the New York design and residential development community.

- Leonard M. Cerame

Learn more about Leonard M. Cerame

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