• Washington, D.C.


  • Workplace


  • Interior Design


  • John Jessen, Managing Principal
John Jessen

National Retail Federation

National Retail Federation (NRF) is the world’s largest retail trade association and represents retailers from more than 45 countries including department stores, specialty apparel, discount, online, independent, grocery, and chain restaurants, among others. Wanting to reinvent the way they work, NRF commissioned VOA to assist in the design and relocation of their new headquarters. The new 30,000 SF workspace is primarily open and provides a more collaborative work environment, a significant departure from the 80/20 office to workstation ratio of their previous offices. The new space also provides flexible conferencing space to support the organization’s membership meetings and events.

NRF’s leadership took advantage of the opportunity the move provided to execute a 180-degree-turn in the way it conducts business, how its staff collaborates, and how it presents itself to members and the public at large. Their new space is completely transparent, with most staff giving up their private offices for open workstations.

- John Jessen

Learn more about John Jessen

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